175ONE VODKA

This was a team project based on the paradigm shift of an object. My team chose vodka as our shift. 1751 was the year vodka was legalized in Russia for sale. We used this information to form the branding and art direction. The design elements are based off of a shipping label with strong typography and line. The vodka comes packaged in a complete starter kit.

The kit includes a soap dispenser top for use of vodka with your shampoo to prevent dandruff, a spray nozzle for disinfecting counter tops, and a speed pour and shot cup for the pure enjoyment and possible use for “mouthwashing”. A user manual is also included. The starter kit items come in a handmade wooded box with the logo and labels screenprinted directly on the outside.