Phalen Reed Graphic Design is my individually run design studio that specializes in crafting meaningful brands and thoughtful package design solutions for both small businesses and agencies. People know me best for my clean approach to design with bold color palettes and playful type combinations.
I believe that the best design is rooted in storytelling, because every brand has their own unique story to unfold. I enjoy working with clients who are creative and passionate about their product or service and are looking to connect with their audiences in an authentic way.
Outside of the design world, you can find me running around the lakes of Minnesota with my husband, trying out the latest brewery, baking yet another batch of cookies and playing with our always entertaining shiba inu pups. Want to know more? Feel free to follow me over on my personal Instagram.
Brand Design, Package Design and Print.
Aveda, Merona, Prairie Organic Spirits, UV Vodka, Revel Stoke Whisky, The Loft and Morley's Maple Syrup.
Rowan Made, Minneapolis, MN
Flourish, Minneapolis, MN
Interact on a Shelf, Boulder, CO
2016 Design Lab Selection at Specialty Coffee Association of America Expo, City of Saints Coffee Roasters Retail Packaging
2015 GDUSA American Package Design Award, UV Vodka Ready to Drink Cocktails
2014 Bronze Award for Graphics, New Jersey Packaging Executives Club, UV Vodka Ready to Drink Cocktails
2014 GDUSA American Package Design Award, Phillips Schnapps Label Redesign
All studio images by the talented Hickey Photography.