Phillips Flavored Brandies are a delightful drink that has been carefully blended according to their family's generations-old formula. Its fine bouquet of flavors result from a dedication to premium quality, all-natural ingredients.
Phillips decided to revisit their line of flavored brandies. They wanted their labels to look more upscale then their competitors. We used simple typography, hierarchy and gold graphic elements to make the labels more premium. The color palette stayed the same as to not confuse current consumers.
Scope: Rebrand (utilizing existing logo), Label Design, Package Design, Brand collateral