Kroger is one of the world’s largest retailers, with nearly 2,800 stores in 35 states. They've served as an innovator in the food retail industry for the past 130 years.
Kroger was in the process of overhauling all of their condiments packaging. Specifically, they needed design help with their family of Marinades. The primary objective was to redesign the current package design system in order to enhance customer appeal and increase engagement in the condiments category.
We brought their Marinades to life with exciting, unexpected color palettes, playful typography and vibrant flavor imagery. Now they stand out on the store shelf instead of getting lost with their competitors.
Collaboration with LMN Workshop.