Hi there, my name is Phalen and welcome to my brand and package design studio.

After working for a Minnesota-based distillery for three years and still juggling freelance work, I decided it was time to focus on my freelance career full-time, thus my design studio was born. My specialties include brand design and package design. People know me best for my clean approach to design with bold color palettes, playful type combinations and thoughtful design. 

Caitlin Wilson
Duncan Hines
Prairie Vodka

I've also assisted agencies country-wide with concept work for both branding and packaging projects.


Wildfire, Winston-Salem, NC
Rowan Made, Minneapolis, MN
BAKER, Minneapolis, MN
Mackey Creative, Minneapolis, MN
Highway 29 Creative, Minneapolis, MN
WM Harper, Raleigh, NC
Anthem Creative Co, Atlanta, GA
LMN Workshop, Columbia, MO
Bread Ventures, Greenwish, CT
Interact, Boulder, CO
Flourish, Minneapolis, MN

Outside of the design world, you can find me running around the lakes of Minnesota with my husband, trying out the latest brewery and baking cookies with our three young daughters.

All studio images by the talented Bill Hickey.

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