Local commercial photographer and director, Bill Hickey, was looking for a complete brand refresh. Bill is a super talented photographer, but had been dabbling more and more into art direction and videography. With his skill set and interests growing, it was time for an updated identity to aid in this transition.
We developed a new logo and mark to be displayed in his marketing materials, portfolio website and blog. We also created patternwork that highlights his bold branded elements and key words that describe his photography and videography background.
Scope: Rebrand, Logo Design, Brand Collateral, Patternwork