MamaSuds is a line of truly safe household cleaners for your family. Created by a mom (Michelle), for moms. Michelle has spent a crazy amount of time tracking down exceptional ingredients so they are not only safe for you and your family but sustainable for the planet. She wants to inspire you to live a smart and healthy life that makes and brings you joy and peace of mind.
First, we redesigned the MamaSuds branding from head to toe. We sprinkled in beautiful leaf details throughout their branding to hint at the clean ingredients used. The branding is light and delicate, just like their products. We incorporated this lightness into their packaging to keep things clean and consistent.
Scope: Logo Design, Rebrand, Package Design
Project collaboration with Rowan Made. Product photography courtesy of MamaSuds.